India indulges in the most sophisticated marketing campaigns but has poorest branding, says Shombit Sengupta, Founder, Shining Consulting.
Sundar Kumaraswamy, vice-president for Enrollment Management, University of Dayton, in an interview with Pradipta Mukherjee, says the addition of foreign institutions in India will help provide Indian students more options.
The recent controversy over faculty pay at the IITs and IIMs suggests that they need to radically reorient themselves as academic institutions
We are also trying to bring in modern processes and technologies in the area of supply chain, logistics and cold chain that should ultimately benefit the entire retail ecosystem through better quality, and more choice at better prices, says Bharti.
Kishore Biyani, the founder of Future Group, plans to more than double retail space to 30 million sq ft by 2013 and push the private labels business.
About to touch Rs 1,000 crore (Rs 10 billion), India ranks among the eight most important countries in Reckitt Benckiser's global operations with sales in excess of 7 billion pounds (over Rs 55,000 crore). In an interaction with Pradipta Mukherjee, Reckitt Benckiser's India chairman and managing director Chander M Seithi reveals that plans are afoot to introduce most of its global brands in personal-care, home-care and over-the-counter drugs in India.
Godrej Consumer Products, the hair colours and soaps major, intends to increase its contribution from rural sales to 50 per cent in one year, from 38 per cent right now. In an interview with Pradipta Mukherjee, GCPL vice-chairman Hoshedar K Press says that among other plans, the company is targeting consolidation of its FMCG businesses and is banking on goods and services tax implementation, which would enable it to have common depot and supply chain strategies.
E-kiosks for services like bill payment and job queries are mushrooming all over rural India. Many youths in rural India have taken up CSC projects to start their own businesses and are earning a decent income out of it. The work at CSC basically involves collecting and paying phone and electricity bills of the villagers. Additionally, they can provide add-on services like English course. Srei Infrastructure and Reliance Infocom will set up such centres in PPP in West Bengal.
Zensar Technologies, the Rs 900 crore RPG Group's software services company, expects Rs 200 crore from its domestic business this fiscal, up from Rs 40 crore last year. In an interview with Pradipta Mukherjee, Vice-Chairman and CEO Ganesh Natarajan says the company is on an expansion and hiring mode, defying the freeze in the industry
'Fresh recruitments would start only after demand picks up.'
The Kolkata-based company, which has already cut the number of unviable stores to 74 from 140, said it is open to shutting down more unprofitable stores. The company has over 1100 stores in India and 2,000 SKUs. In an attempt to boost efficiency Bata introduced a voluntary retirement plan for its employees in the quarter ended September 30, 2008.
During recession, consumers tend to vouch for safer choices, and that is where Nokia can build its brand during the downturn, says D Shivakumar, MD and VP-markets, Nokia India.
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